Journal & Article

SSCI Journal

I/F
# Journal I/F

JOURNAL OF ADVERTISING

Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations. Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness. Do Consumers Understand What Different Green Claims Actually Mean? An Experimental Approach in Italy. How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance. Are Concave Ads More Persuasive? The Role of Immersion. It's All about Timing: Captive Targeting through Mobile Ads. Celebrity Endorser Scandals and Competitor Firm Value. When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects. Integrating Network Clustering Analysis and Computational Methods to Understand Communication With and About Brands: Opportunities and Challenges. Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior. Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions. Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy. What's in a "Happy" Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions. Children's Hobbies as Persuasive Strategies: The Role of Literacy Training in Children's Responses to Personalized Ads. Making Ads Stick: Role of Metaphors in Improving Advertising Memory. More than Shapes: The Silhouette Effect in Advertising. On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research. Riding the Wave: How and When Public Issue Salience Impacts Corporate Social Responsibility Advertising. Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience. Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective. A Meta-Analysis of the Antecedents and Consequences of Advertising Value. Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers. Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures. Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent. Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement. Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models. Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective. Puzzle Pictures: A Study on Reversible Figures in Advertising. Inclusive Advertising for a Better World. Driving Impact through Inclusive Advertising: An Examination of Award-Winning Gender-Inclusive Advertising. Body as a Process versus Body as an Object: The Consequences of How Larger-Bodied Women Are Portrayed in Health-Related Advertising. Leveraging Social Media Advertising to Foster Female Consumers' Empowerment and Engagement: The Role of Regulatory Mode. The Advertising Industry's Advice on Accessibility and Disability Representation: A Critical Discourse Analysis. Inclusivity in Advertising: A Typology Framework for Understanding Consumer Reactions. Benefactor- versus Recipient-Focused Charitable Appeals: How to Leverage In-Group Bias to Promote Donations for Out-Group Recipients. Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising. Ethnic Minorities in Advertising. ChatGPT, AI Advertising, and Advertising Research and Education. Journal of Advertising Research Quality and Ethics Guidelines. Consumer Responses to AI-Generated Charitable Giving Ads. Chatbot Advertising As a Double-Edged Sword: The Roles of Regulatory Focus and Privacy Concerns. Consumers' Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving? Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers. The Creative Knife: Does Interference Dull the Edge of Creativity Effectiveness? Take a Break, But Make It Different! Moderating Effects of Incubation Task Specificity on Advertising Idea Generation. A Picture's Worth a Thousand Words: Using Depicted Movement in Picture-Based Ads to Increase Narrative Transportation. Nostalgia: A Review, Propositions, and Future Research Agenda. Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research. Shared Brand Equity. Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising.