How Trump Targeted Undecided Voters Without Breaking the Bank
The Trump team had a huge financial disadvantage. It made up for it with a strategy that allowed it to narrow the focus of its ad dollars.
The New York Times > Political AdvertisingOn Transgender Issues, Voters Want Common Sense
Rather than pushing Americans in a direction they oppose, Democrats should endorse nuanced and humane alternatives.
The New York Times > Political AdvertisingEl impulso de los votantes latinos abre un nuevo futuro para el Partido Republicano bajo Trump
Donald Trump ganó terreno con los votantes latinos y negros de clase trabajadora, dando al partido la esperanza de una nueva forma de ganar en una nación que se diversifica.
The New York Times > Political AdvertisingLa victoria de Trump es un triunfo para Elon Musk y la política de los grandes capitales
Es difícil separar el trabajo de campaña de Musk de otras influencias que llevaron a Trump a la Casa Blanca. Su papel podría inspirar iniciativas similares y contribuir a transformar las campañas modernas.
The New York Times > Political AdvertisingTrump’s Support From Black and Latino Voters Gives Republicans New Hope
Donald J. Trump picked up support among Latino and Black working-class voters, giving the party hope for a new way to win in a diversifying nation.
The New York Times > Political AdvertisingTrump’s Victory Is a Major Win for Elon Musk and Big-Money Politics
The candidate largely let the billionaire run his $175 million ground game — a gamble that future candidates could look to emulate.
The New York Times > Political AdvertisingNew Yorkers Pass an Equal Rights Amendment Tied to Abortion Access
Proposition 1, which enshrines abortion rights into the State Constitution, was aggressively opposed by Republicans, who tried to cast it as an attack on girls’ sports and a giveaway to migrants.
The New York Times > Political AdvertisingThe Ad Campaign
Advertising is the biggest expense in a race expected to cost $3.5 billion. These are the stories the candidates are using it to tell.
The New York Times > Political AdvertisingWhat One Tossup District Says About the Trump-Harris Battle for the Suburbs
Representative David Schweikert, a vulnerable Republican, is fighting for his political life in suburban Arizona, where the sprint to win over a crucial bloc of voters is coming down to the wire.
The New York Times > Political AdvertisingDemocrats Use Gas Station Kiosks to Say Trump Will Make Life More Expensive
The Democratic National Committee will run the 15-second ads in Michigan, Wisconsin, Minnesota, Iowa and Nebraska.
The New York Times > Political AdvertisingHow New York City’s Migrant Crisis Became a Potent Campaign Issue
Across New York State, Republican and Democratic candidates are using the city’s migrant crisis to attract voters fearful of its effects on their districts.
The New York Times > Political AdvertisingMega-Donors Pour $8 Million Into Late Push Against N.Y. Abortion Measure
Opponents of the so-called Equal Rights Amendment have cast it as a broad attempt by Democrats to grant rights to transgender athletes and migrants.
The New York Times > Political AdvertisingIn Wisconsin’s Senate Race, the Republican Highlights Baldwin’s Sexuality
Eric Hovde is closing out his challenge to Senator Tammy Baldwin, a low-key Midwesterner, with a new attack ad that appears to want to make sure voters know she’s gay.
The New York Times > Political AdvertisingNew ‘RBG PAC’ Spending $19 Million From Secret Donors to Aid Trump on Abortion
A Republican super PAC is running ads invoking the name of Ruth Bader Ginsburg to help Donald Trump win voters who favor abortion rights. Her family denounced the effort as “nothing short of appalling.”
The New York Times > Political AdvertisingLate Lawsuit Could Shape Political Ad Wars in Final Days of Campaign
House Democrats are suing to stop Republicans from using a legal loophole to bolster their Senate candidates.
The New York Times > Political AdvertisingPro-Trump Ad Depicts Jewish Stereotypes in an Effort to Sway Voters
A new commercial from the Republican Jewish Coalition tries to give Jewish voters a rationale for voting for the former president, based on fear.
The New York Times > Political Advertising