Journal & Article

SSCI Journal

I/F
# Journal I/F

JOURNAL OF ADVERTISING

Introduction to Computational Advertising Research Methodology Themed Issue. Who Is Targeting Me? Privacy Perceptions of and Responses to Commercial and Political Targeted Advertising on Social Media. Is It Greenwashing? Environmental Compensation Claims in Advertising, Perceived Greenwashing, Political Consumerism, and Brand Outcomes. You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Does Your Boss Prefer Iced Tea Advertisements? The Effect of Feeling Powerful on Consumers' Preference for Cold Advertisements. Rethinking Harlow Gale: The Psychical Influences on His Contributions to Advertising and Their Enduring Reverberations. Transcendent Brand Activism Advertising: Explicating the Roles of Color and Message Framing in Advertising Effectiveness. Do Consumers Understand What Different Green Claims Actually Mean? An Experimental Approach in Italy. How to Allocate White Space in Ad Design? The Impact of Product Layouts on Perceived Entitativity and Advertising Performance. Are Concave Ads More Persuasive? The Role of Immersion. It's All about Timing: Captive Targeting through Mobile Ads. Celebrity Endorser Scandals and Competitor Firm Value. When the Medium Is the Message: A Meta-Analysis of Creative Media Advertising Effects. Integrating Network Clustering Analysis and Computational Methods to Understand Communication With and About Brands: Opportunities and Challenges. Increasing the Efficacy of Emotional Appeal Ads on Online Video-Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior. Beneficial or Harmful? How (Mis)Fit of Targeted Political Advertising on Social Media Shapes Voter Perceptions. Can Personalized Recommendations in Charity Advertising Boost Donation? The Role of Perceived Autonomy. What's in a "Happy" Meal? The Effects of Smiley Faces in Restaurant Logos on Price and Healthfulness Perceptions. Children's Hobbies as Persuasive Strategies: The Role of Literacy Training in Children's Responses to Personalized Ads. Making Ads Stick: Role of Metaphors in Improving Advertising Memory. More than Shapes: The Silhouette Effect in Advertising. On Ads as Aesthetic Objects: A Thematic Review of Aesthetics in Advertising Research. Riding the Wave: How and When Public Issue Salience Impacts Corporate Social Responsibility Advertising. Mindful Immersion: Curating Awe-Inducing Experiences to Increase Brand Salience. Disclosing AI’s Involvement in Advertising to Consumers: A Task-Dependent Perspective. A Meta-Analysis of the Antecedents and Consequences of Advertising Value. Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers. Realistic Portrayals of Untrue Information: The Effects of Deepfaked Ads and Different Types of Disclosures. Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent. Perfectly Imperfect: How Body-Positive Advertisements in Social Media Foster Consumer Engagement. Customer Inferences about Racial Composition in Ads: A Comparison of Monoracial and Interracial Models. Pride or Rainbow-Washing? Exploring LGBTQ+ Advertising from the Vested Stakeholder Perspective. Puzzle Pictures: A Study on Reversible Figures in Advertising. Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition. The Role of Psychological Distance in Enhancing Identity-Relevant Brand Awareness. Beyond Affect Transfer: Attribute Associations in Video-Game Brand Placements and Their Impact on Brand Attitudes. Gender and Advertising: A 50-Year Bibliometric Analysis. When Social Media Gets Political: How Message–Platform Match Affects Consumer Responses to Brand Activism Advertising. Countering Search Ad Avoidance: How Political Orientation Affects Trust in Search Advertising. Computational Methods for Improving the Observability of Platform-Based Advertising. Virtual Influencers Versus Real Connections: Exploring the Phenomenon ofVirtual Influencers. Advertising in Freemium Services: Lack of Control and Intrusion as the Price Consumers Pay. What Happens When Parents Find Violence Acceptable? A Case of Violent-Humorous Commercials Targeted at Children. The MADE Framework: Best Practices for Creating Effective Experimental Stimuli Using Generative AI. Depicting Humans, Animals, and Objects in Motion: The Effect of Implied Motion on Engagement and Persuasion in Advertising. Data Quality Measures for Computational Research: Ensuring Informed Decisions with Emerging Data Sources. Biometric Tools in a Computational Advertising Context: An Overview of Use and Application. How Effective is the Use of Religious Appeals in Advertising? A Meta-Analytic Investigation. Computational Content Analysis in Advertising Research. User-Centric Behavioral Tracking: Lessons from Three Case Studies with Do-It-Yourself Computational Pipelines.