With Niche Tech World References, Vibe Hopes Its Billboards Reach Start-Up Insiders

Billboards that wouldn’t make sense to people outside the tech industry have become common in the Bay Area. One company took the microtargeting game to another level.

The New York Times > Advertising and Marketing

Warner Bros gives Paramount seven days to make ‘best and final’ offer

Waiver from Netflix allows film company to engage with rival bidder if it could lead to a ‘reasonably superior offer’Business live – latest updatesWarner Bros Discovery (WBD) has reopened talks with Paramount Skydance, giving the company seven days to table its best and final offer and top an existing agreement with Netflix.WBD has so far stuck to its binding agreement with Netflix and rejected a series of sweetened offers from Paramount, resulting in the company pursuing a hostile $108.4bn (£76.8bn) takeover directly with shareholders Continue reading...

The Guardian > Media

YouTuber Look Mum No Computer chosen as UK entry for Eurovision 2026

Singer-songwriter Sam Battle has built online fanbase through building and playing unusual instrumentsThe YouTuber and experimental singer-songwriter Look Mum No Computer will represent the UK at the Eurovision song contest in Vienna in May, the BBC has announced.The performer and self-professed Eurovision fan, whose real name is Sam Battle, launched his YouTube channel in 2016. He has amassed more than 85m views and 1.4 million subscribers and followers across his various social accounts. Continue reading...

The Guardian > Media