How Hertz Turned O.J. Simpson Into the ‘Superstar in Rent‐a‐Car’
The famous ad campaign paid dividends for both the company and its pitchman, who died on Wednesday.
The New York Times > Advertising and MarketingThat Giant College ‘Sticker’ Price Isn’t What Most Students Pay
The share of those paying the full advertised cost has declined over the last couple of decades, a new report found. Yet many don’t understand how much they’ll really pay.
The New York Times > Advertising and MarketingTelehealth Start-Ups Are Marketing Weight-Loss Drugs to Men
Some telehealth start-ups are playing up masculine stereotypes to market medications that have been more widely associated with women.
The New York Times > Advertising and MarketingTikTok Spends Millions on Ad Blitz as Congress Considers Banning the App
The video app is spending millions on ads as Congress considers a bill that could lead to a U.S. ban.
The New York Times > Advertising and MarketingFretting about election-year deep fakes, states roll out new rules for A.I. content.
An increasing number of states have advanced A.I.-related legislation to combat attempts to mislead voters during the 2024 election, according to a new analysis by the Voting Rights Lab.
The New York Times > Advertising and MarketingLarry H. Parker, Famed Personal Injury Attorney, Dies at 75
In the Los Angeles area, Mr. Parker was a common sight on billboards and television commercials in which he promised to stand up to faceless insurance companies.
The New York Times > Advertising and MarketingLen Sirowitz, Whose Bold, Offbeat Ads Captured an Era, Dies at 91
An award-winning agency art director, he brought a striking visual touch to campaigns for the Volkswagen Beetle, Sara Lee and Sony in the 1960s as well as to the antiwar and antinuclear movements.
The New York Times > Advertising and MarketingThe Designer Who Makes Movie Posters Worthy of Museums
You’ve seen Dawn Baillie’s posters for thrillers, comedies and dramas outside cineplexes. Now her work is being exhibited at Poster House in Manhattan.
The New York Times > Advertising and MarketingThe Evolution of ‘Influence’ in The Times
Celestial bodies have influence. So do drinks, advertisers and a TikTok personality known as Pookie.
The New York Times > Advertising and MarketingMonica Lewinsky se reinventa como modelo
En una campaña de moda, la exbecaria de la Casa Blanca, hoy convertida en activista, productora y escritora, encontró una oportunidad de rehacer su imagen.
The New York Times > Advertising and Marketing