Media & Communication: Research Guide

The game is one of more than 40 bowl games. But the corporate sponsor has made it an internet sensation. Warning: sickening content.

Video game graphics have become hyperrealistic over the past four decades. But in recent years, visual upgrades have had diminishing returns. The industry, which was hit with layoffs and studio closures this year, is now wondering whether a marketing tool is instead a financial liability.

Even as Telegram faces legal scrutiny and grapples with billions in debt, it is set to be profitable for the first time as it tries cryptocurrencies, subscriptions and ads.

Attempts to restrict pharmaceutical advertisements have failed many times over the years, often on First Amendment grounds.

Las marcas de lujo han desencadenado su propia espiral de decadencia al vender productos excesivamente caros, sobreexpuestos y de menor calidad.

The filmmaker has long collaborated with the graphic designer Juan Gatti to make alluring posters for his films, including one for his latest, “The Room Next Door.”

Luxury brands have triggered their own death spiral by selling overpriced, overexposed and lower-quality products.

At the DealBook Summit, seven sports stars and experts discussed how building a brand as an athlete has changed.

The high cost of amateur athletics has led to some unlikely partnerships.

Hotels, short-term rentals and event ticket-sellers must advertise the full price of their offerings under the rule, which is supposed to go into effect in the coming year. Here’s what to know.

The Food and Drug Administration released final rules on labeling foods as “healthy,” tightening limits for sugar, sodium and saturated fat.

The movie’s marketing push, involving 400 tie-ins with other brands, shows how our culture has become littered with increasingly formulaic and meaningless collaborations.

The French luxury house has partnered with Nest, an organization that tries to help craftspeople expand their businesses.

Everything around President-elect Donald J. Trump has become something to monetize, including a moment of comity with Jill Biden at Notre-Dame over the weekend.

El presidente electo se ha volcado a las redes sociales para promover su más reciente línea de artículos marca Trump. Hay poca información sobre de qué están hechos o dónde se fabrican.

Timepieces inspired by foods ranging from watermelon to coffee are attracting customers.

If successful, Omnicom and Interpublic would become the largest advertising company in the world, with more than $25 billion in combined revenue.

Dentists, doctors, professors, dry cleaners: What can’t you rate anymore?

Un repaso a más de 70 años de artilugios, innovación y señores Cara de Papa que han dominado en Estados Unidos.

A look back at 70-plus years of gadgetry, innovation and Mr. Potato Head.

A look back at 70-plus years of gadgetry, innovation and Mr. Potato Head.

Documentos filtrados muestran cómo algunas de las mayores empresas petroquímicas y de plásticos hacen campaña contra “la marea de sentimiento antiplástico”.

More than a year of research and development plus word-of-mouth has kept the French jam company’s calendars in shopping carts.

Rachel Accurso might be this era’s Mister Rogers, if he had been on YouTube, TikTok and Instagram. Toy companies and publishers all want a piece of the action.

The case largely echoes an antitrust action in the United States and seeks to force Google to sell off sections of its online ad business.

A new series of ads from Target features Kris K., a “weirdly hot” version of the beloved character, continuing a trend of spicing up holiday favorites.

As the store’s first female executive, she helped turn it into what it is today, paving the way for other women to hold senior positions in retail.

Documents leaked from an industry group show how plastics companies are pushing back against a “tide of anti-plastic sentiment.”

The new movie’s tie-ins are the logical endpoint for a Broadway show that always intended to be huge.

Battling a 27 percent decline in domestic ticket sales compared with before the pandemic, studios left no marketing drum unthumped in releasing the movies.